Netflix says AI used on 300 titles while human touch remains essential
A Netflix senior production executive stated at the Busan International Film Festival that artificial intelligence has been applied to approximately 300 of the streamer's titles.
AI applications across filmmaking stages
Lee Sung-gyun, the streamer's senior director of APAC production, listed specific uses including previsualization and production design. He also noted that the technology helps with set-dressing concepts before filming begins. The executive mentioned that editing and visual effects are other areas where these tools are currently deployed.
Budget savings for feature films
Director Kang Yoon-sung of The Outlaws joined the panel to discuss potential cost reductions. He stated that AI workflows could lower a feature film's production budget by between 30% and 40%. This discussion took place during a session co-hosted with the Motion Picture Association.
Need for human creativity
The speakers emphasized that new tools help improve how stories are made but do not decide why they are told. Lee argued that the focus should be on what titles can achieve with AI assistance rather than just volume of use. The event highlighted different perspectives between Hollywood and Asian content sectors regarding technology.
All 2 outlets report consistently
No differences in figures, names or dates across these reports.
- Variety
- The Hollywood Reporter
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2 independent outlets. Headlines as published. Links open the original report.
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Variety
AI Can Cut Film Budgets by Up to 40%, Says ‘The Outlaws’ Director Kang Yoon-sung, as Netflix Reveals Use on 300 Titles: ‘A Human Touch Is Absolutely Essential’
variety.com → -
The Hollywood Reporter
Netflix Has Used AI on About 300 Titles, but “Human Touch Is Critical,” Exec Says in Busan
hollywoodreporter.com →