Netflix hires Mattel executive Roberto Stanichi as VP of consumer products
Netflix appointed Roberto Stanichi as vice president of consumer products and experiences on Thursday.
New role at streaming service
Stanichi will oversee the global consumer products and licensing business. He also manages the global experiences division which includes Netflix House activations. Marian Lee serves as his supervisor within the chief marketing office.
Previous career highlights
The Brazil native spent nearly 20 years working at Mattel on brands like Barbie and Hot Wheels. He previously held leadership positions at Spin Master and PepsiCo before joining Netflix. His recent work involved a toy partnership for the animated film KPop Demon Hunters.
Recent departures from company
Josh Simon left the head of consumer products role in August 2025 to join Funko as CEO. Greg Lombardo exited his position as VP of creative and production for global experiences last month. Mattel confirmed Stanichi is stepping down effective November 10.
Reported by one outlet
Only one outlet has published this. Nothing here has been checked against a second report, so read it as that outlet's account and follow the link below for the original.
Reported by
1 independent outlet. Headline as published. Links open the original report.