Moncler launches Re/Icons collection featuring Cher, Grace Jones and Jennie
Moncler has released a new campaign for its Re/Icons collection starring Cher, Grace Jones and Jennie.
Campaign features archival inspiration
The luxury fashion house debuted the range this week by drawing styles from its own archives. The collection reimagines historical pieces for a new generation while looking at early collaborator Lionel Terray. A preview clip highlights the brand's connection to its history through these photographic references.
Stars describe pioneering spirit
Moncler describes the three leading ladies as pioneers who explore paths for others to follow. Cher stated that her dream involves discovering different versions of herself in various projects. Grace Jones added that a pioneering spirit requires taking on challenges that feel unachievable.
Production details and roles
Gabriel Moses photographed and directed the campaign which includes still photographs and a film. The project focuses on Cher, Jennie and Jones separately in their individual portions. Jennie expressed a desire to keep creating freely and experiencing new things without stopping.
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