Kendall Jenner fronts campaign for new Beats 360 headphones with interchangeable cushions
Kendall Jenner appeared in a commercial launching the new Beats 360 over-ear headphones on September orders.
Ad spot features multiple versions of model
The advertisement titled Beats 360 ft. Kendall Jenner shows the model alongside different versions of herself in a cafe called Kendalls. Each version wears a distinct design variation to represent the customizable nature of the product.
Headphones allow users to swap cushion parts
The device marks the brand's first entry into interchangeable ear cushions and headband cushions for changing colors and types. Users can modify these components whenever they want to match their current look or activity.
Product serves as new flagship over-ear model
Beats CMO Chris Thorne stated that the film captures how the headphones change with every moment of the user's life. Orders for the product opened in September according to the release information.
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