Japan’s entertainment sector must adopt Hollywood distribution model to meet export goals
Tokyo market chief Shiina Yasushi says Japanese companies need to manage their own international distribution to reach government content sales targets by 2033.
Current licensing practices limit growth
Shiina Yasushi, CEO of TIFFCOM, argues that Japanese firms historically license rights abroad and leave marketing to partners. He states this approach prevents companies from maximizing revenue from their properties. Hollywood studios achieved global scale by setting up direct operations in each country instead.
Government sets 2033 sales target
The Japanese government has established a goal of JPY20 trillion in overseas content sales by 2033. Anime is expected to contribute JPY6 trillion toward that total according to the market chief. Companies are now beginning to rethink how they handle intellectual property rights.
Industry shifts toward IP control
TBS is working with Legendary Entertainment while Nippon TV expands its international presence. Publishers are also looking at overseas adaptations for their properties. This shift supports the government's call for an IP-driven industry structure.
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