Jamal Edwards sister leads SBTV as channel marks 20-year anniversary
Tanisha Edwards has taken over as CEO of SBTV to celebrate the platform's 20th anniversary and launch new talent discovery formats.
Platform history and impact
Jamal Edwards founded the online music channel in 2006 after receiving a camcorder for Christmas. The site helped launch careers for artists including Dave, Ed Sheeran, Jessie J and Skepta. Jamal died aged 31 in 2022 following cardiac arrhythmia linked to drug use.
New leadership and mission
His sister Tanisha now serves as CEO while also working as a singer-songwriter and producer. She believes curated platforms remain essential when algorithms dictate what listeners consume. The channel plans to return freestyle formats to find the next generation of rappers.
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