Jake Paul app Betr responds to HBO cease and desist letter over Entourage ad
Jake Paul's gambling app Betr issued a statement after HBO sent a cease-and-desist letter regarding an advertisement featuring Jeremy Piven and Adrian Grenier.
HBO claims intellectual property infringement
HBO argued that the three-minute commercial infringed on its intellectual property without consent. The cable network stated that the ad's setting, clothing, dialogue, and speech were evocative of the show Entourage.
Betr cites past legal history
Betr released a statement citing previous copyright lawsuits HBO won against Ballers and Six Feet Under. The app argued that Miami parties and celebrity lifestyles belong to everyone, not just HBO.
Doug Ellin criticized the spot
The Betr statement referenced public criticisms of the ad made by Doug Ellin, the creator of Entourage. Reports indicate the app intends to continue using elements that evoke the series popularity.
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