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Globo sells teen werewolf thriller Blood Red to BBC for iPlayer

Globo announced a deal with the BBC for its teen fantasy series Blood Red at the Mipcom showcase on Sunday evening.

Globo Announces BBC Deal on Teen Werewolf-Vampire Thriller ‘Blood Red,’ Highlights Big Telenovelas and Hot Fiction Formats at Mipcom Showcase
File photo Globo Announces BBC Deal on Teen Werewolf-Vampire Thriller ‘Blood Red,’ Highlights Big Telenovelas and Hot Fiction Formats at Mipcom Showcase Photo: Variety

First Globoplay Original for BBC

This transaction marks the first instance where a Globoplay original has been licensed to the BBC. The series will air on BBC iPlayer and the BBC Three channel.

Production set in Minas Gerais

Creators Claudia Sardinha and Rosane Swartman filmed the half-hour show in southeast Minas Gerais. The story features a love triangle involving werewolf and vampire characters within rolling forest hills.

Streaming service expands genre range

Angela Colla stated that understanding audiences helps stories travel further across borders. Globo aims to unlock each title full potential from launch strategy to audience engagement.

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