Gene Schwam, veteran Hollywood publicist who represented Elvis Presley and Julie Andrews, dies at 96
Gene Schwam, a Los Angeles-based publicist known for representing Elvis Presley and Julie Andrews, died Friday after a brief illness.
Career beginnings and firm founding
Schwam co-founded Hanson & Schwam Public Relations in 1955 with Adeline Hanson. The agency started by representing the Smith Bros. Fish Shanty restaurant before expanding to major entertainers.
Notable clients and industry impact
His roster included Blake Edwards, Barbara Eden, Lenny Bruce, Nancy Wilson, and Lou Rawls. The firm maintained an independent presence in entertainment publicity for decades under his leadership.
Personal relationships with directors
Schwam maintained a friendship with director Blake Edwards that extended beyond their professional work together. He also managed the public image of Elvis Presley starting in 1957.
Reported by one outlet
Only one outlet has published this. Nothing here has been checked against a second report, so read it as that outlet's account and follow the link below for the original.
Reported by
1 independent outlet. Headline as published. Links open the original report.