FX comedy Adults gains larger audience and higher ratings in second season
Creators Ben Kronengold and Rebecca Shaw say their FX series Adults attracted a bigger audience and improved ratings during its second season on Hulu.
Strategies boosted viewership numbers
The show utilized an experimental bonus episode and a media blitz to reach more people. A fake K-pop song also helped propel the series into the pop culture conversation. Initial ratings climbed 40 percent after these promotional efforts.
International viewership doubled significantly
The international audience for the series doubled during this second season run. The platform gave the show every opportunity to succeed commercially despite earlier hopes being unmet.
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