Entertainment leaders gather in Los Angeles to discuss AI and fan communities
Industry executives met at Variety's Entertainment and Technology Summit in Los Angeles on September 17 to address artificial intelligence trends and community building.
Summit agenda focuses on technology shifts
Hollywood leaders are confronting a new cycle of technology-driven changes in their operations and business models. The event explores how generative AI will alter the production of movies and television shows. Distribution systems face challenges as they attempt to match previous pay-TV profitability levels.
Experts urge shift to loyal fans
Javi Borges from EY stated that companies must understand changing consumer tastes for leisure activities. He noted a move away from event-driven experiences toward connected community experiences. Entertainment firms need to turn consumers into fans who interact with products on an ongoing basis.
Sports rights gain strategic priority
Borges explained that media companies are prioritizing sports in rights negotiations and valuation discussions. This approach supports the goal of building loyal supporter bases rather than just attracting casual viewers. The summit presented by EY highlighted these specific business trends coalescing around the entertainment industry.
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