Entertainment executives discuss AI roles at Variety summit
Executives from Netflix, Lionsgate, Hasbro and others joined a panel discussion on artificial intelligence applications during the Entertainment and Tech Summit presented by EY.
Industry leaders address terminology issues
Mira Line of Google stated that the term AI is currently doing too much work in public discourse. She explained that industry participants need to break down exactly what the technology means for their specific sectors. The conversation focused on defining practical use cases rather than general hype.
Companies share production frameworks
Girish Balakrishnan from Netflix highlighted the streamer's public framework regarding internal AI usage in production pipelines. Other executives including Kathleen Grace of Lionsgate and Bertie Thomson of Hasbro walked through their respective approaches to the technology. The group emphasized building relationships with creators to determine where tools fit within existing workflows.
Panel covers multiple sectors
Representatives from Teads and Adobe also participated in the session alongside representatives from Netflix, Lionsgate, Hasbro and Google. Moderated by Todd Spangler of Variety, the event featured several conversations focused on artificial intelligence within entertainment. Participants aimed to clarify how different versions of the technology apply to various parts of the industry.
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