Disney Kids Division Partners With Creators Amid Changing Viewer Habits
Ayo Davis of Disney's Kids & Family division discussed new creator partnerships at a panel in Cannes on Sunday.
Disruption in Young Viewers
Davis noted that children are now watching content ranging from Bluey to Squid Game. She stated the studio had to activate quickly because this audience is really important. The team realized they could not approach their strategy the same way anymore.
New Storytelling Approaches
The division is looking at how to tell stories with beloved franchises and connect through new formats. Davis emphasized the need for content that feels fresh, relevant, and authentic to the audience. Partners across the industry are being considered to help reach these viewers.
Platform Strategy Shift
Leadership is examining how content shows up across different platforms to maintain brand connection. The goal involves growing with the brand while keeping audiences engaged through new stories.
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