Disney director Ron Clements explains why Treasure Planet failed at the box office
Ron Clements discusses the 2002 release of Treasure Planet and its poor financial performance in an interview with People magazine.
Marketing efforts fell short of expectations
Clements stated that the marketing and promotion for the film were not as strong as they could have been. He noted that the movie received significant attention after Disney wrote it off just one Monday following its opening date.
Internal studio conflicts impacted production
The director explained that former CEO Michael Eisner and Roy Disney were feuding at the time of the film's release. Clements suggested these internal disagreements negatively affected the project in various ways during its development.
Financial write-down caused public attention
Disney reportedly wrote down $74 million regarding the film, a decision that drew widespread media coverage. The director described seeing jokes about the situation on late-night television as an unpleasant experience for the team.
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