Coven Academy creator explains show moved to Freeform due to darker tone
Tim Federle discusses the production history of Coven Academy and its shift from Disney Channel to Freeform.
Original network plans changed
The series was initially intended for Disney Channel before executives decided it did not fit the brand. Tim Federle stated that the show shares more DNA with classic CW shows like Vampire Diaries. Higher ups at the company watched the footage and determined the content belonged elsewhere.
Production aesthetic influences
The crew filmed in Vancouver while hiring half of the Riverdale team to establish a specific look. Federle noted that the project sits in a different space than other Disney Channel magical fare. The final product is bloodier and darker than previous network magical series like Wizards of Waverly Place.
Genre comparisons made
The creator compares the show to the Sabrina revival on Netflix regarding its style and tone. Federle believes the sisterhood and magic elements still make it classically Disney despite the darker themes. The series is now streaming on Freeform after the network change.
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