Adobe Premiere Mobile Adds Licensed Music From UMG And WMG
On Tuesday, Adobe released a refreshed mobile application featuring hundreds of thousands of tracks licensed from Universal Music Group and Warner Music Group for creators across the United States, Canada, Australia and New Zealand.
New tracks available for short videos
The free application now lets users add up to 60 seconds of music directly to clips for YouTube Shorts, TikTok and Instagram Reels. Top songs at launch include Olivia Dean's So Easy To Fall In Love and Justin Bieber's Daisies. Creators can browse collections by genre or artist before selecting a track for their project. This update addresses previous difficulties users faced when trying to add popular music during the editing stage.
Licensing deals cover personal use only
The licensed tracks are currently available for personal non-commercial use according to Adobe's terms and conditions. Jay LeBoeuf, head of AI audio for creators at Adobe, stated that the company has not built this music muscle before this specific launch. A survey conducted by the Berklee College of Music in June found that 83.7 percent of creators build videos around selected songs. Many previously avoided popular tracks due to copyright issues and resorted to royalty-free alternatives instead.
Partnerships help artists reach new audiences
Bryan Stone, senior VP of business development at Universal Music Group, noted that this is the only creative application with such a licensing deal without a social component. Rachel Scarpati, VP of digital strategy at Warner Music Group, said the partnership integrates their catalog directly into the editing workflow. Adobe is seeking additional licensing deals with other rightsholders to expand the library further. The move allows songwriters and artists to reach new audiences while creators access approved content.
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