60 Minutes gains overall viewership but loses audience from NFL lead-in
CBS News' 60 Minutes reported higher ratings for its second episode of Season 59 compared to last year while losing some viewers due to competing football programming.
Overall audience growth this week
The show attracted nearly 6.77 million viewers for its second telecast, which represents a 5% increase over the prior season's second week. Nielsen data shows the total audience rose to this level despite a drop from the previous week's numbers. Viewership in the key 25-to-54 demographic increased by 18% to reach 1.08 million people.
Impact of football programming
CBS News noted that the program shed viewers during the week because of its own NFL broadcast schedule. The initial audience was higher when the show received a national lead-in from an NFL game last season. Social views for the episode reached a record 179.2 million, surpassing the 116.7 million recorded the prior week.
Comparison to seasonal average
The current overall audience of nearly 6.77 million remains below the season average of 8.16 million reported by Nielsen last year. The demographic desired most by advertisers saw an increase compared to the 1.32 million recorded during the same period previously.
Reported by one outlet
Only one outlet has published this. Nothing here has been checked against a second report, so read it as that outlet's account and follow the link below for the original.
Reported by
1 independent outlet. Headline as published. Links open the original report.