USOPC plans to sell stake in Team USA commercial rights
The US Olympic and Paralympic Committee is evaluating a plan to sell a stake in Team USA commercial rights as the nation prepares for the 2028 Los Angeles Games.

New venture entity proposed
Minutes from board meetings show the committee is setting up an entity named United States Olympic and Paralympic Ventures. This group would handle the sale of a stake in commercial rights for Team USA. The organization seeks capital to support its mission through these new commercial models.
Investor interest grows ahead
Preliminary discussions with potential partners have received encouraging feedback according to internal records. Investment bank Raine Group is advising the committee on this billion-dollar venture. The move comes as investor interest in sports assets increases before the upcoming Olympics.
Non-profit funding strategy shifts
The USOPC relies heavily on sponsorships and licensing rather than government funding for its operations. Selling a stake marks a significant change for this non-profit organization. Officials state they are exploring options to generate greater resources for athletes.
All 2 outlets report consistently
No differences in figures, names or dates across these reports.
- The Guardian
- BBC News
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2 independent outlets. Headlines as published. Links open the original report.